To support the launch of Nuffield Health’s new blood screening programme (Pathology Direct), I produced a series of informative animations. These were used in conjunction with editorial, PPC advertising and supporting live events held around the UK.
The aim of the project was to provide condition lead content that would not only inform, but intrigue the audience. Rather than simply describe the services offered by Nuffield Health, we opted for communicating the wide variety of interesting things you can discover when looking at your blood. This indirect approach was chosen to give the content wider reach, while still servicing the direct needs of the business line.
ClientNuffield HealthServicesDP, Graphic Designer, Animator, EditorYear2017Linkwww.youtube.com