Nuffield Health’s sports testing lab provides state-of-the-art facilities to measure and track several key fitness indicators. Newly opened, the centre was looking for a promotional film to showcase their capabilities. This film was produced with that goal in mind.
Wayne Crombie is a semi-professional cyclist and Cyclocross enthusiast. Following a series of injuries, he wanted to find ways of improving his overall race performance. This made him an ideal candidate for a case study around the benefits of sport testing.
The project was filmed over three days including an interview and both an exterior race and sports lab testing shoot. One of the main challenges was capturing the fast pace action of a live Cyclocross event, especially in the middle of winter. Thankfully, with help from the race organisers, we managed to get plenty of usable shots within a tight timescale.
At the time of writing this, the project is yet to be released. However, it has been well received internally by all key stake holders and we look forward to seeing how it is received by the wider public.
ClientNuffield HealthServicesDirecting, Cinematography, Camera Op, Editing, Colour Grading, CompositingYear2017Linkwww.youtube.com