This project was designed as part of a diagnostics awareness campaign for Nuffield Health. The aim of the animation was to demystify the processes behind Magnetic Resonance Imaging and hopefully, relieve any worries people have about the procedure.
The entire production took around six weeks from scripting, storyboarding, graphic design, animation and release. I worked in collaboration with Nuffield Health’s senior content producer Chris Brunner on script and visual development however, I was responsible for all the animating and design.
As of January 2017, the video has received over 50,000 views and continues to be one of the top performing pieces of video content for Nuffield Health. Following this success, Nuffield are looking to produce more animations in this style and tone.
ClientNuffield HealthServicesCreative development, Graphic Design, AnimationYear2016Linkwww.youtube.com